Friday, November 9, 2012

Coca Cola Security Cameras

My commercial is Coca Cola "Security Cameras" which is Coke's celebration of the altruistic, brave and foolish behaviors. And this advertising ties in nicely with Coke's "Open Happiness" campaign, which features other such scenes of spontaneous delight from around the globe.

However, my argument is that the system of video surveillance in this advertising exorbitantly exposes people's private life in public place and hence infringes their legitimate rights. Displayed by the commercial, the watchful eye of the surveillance camera is inescapable in squares, streets, stores, and other public places in our modern society. 


As a consequence, the Coca Cola "Security Cameras" Commercial reflects that the widespread use of video surveillance represents a significant threat to anonymity and therefore privacy in public spaces.  Although the presence of a surveillance camera may not in and of itself destroy anonymity, the fact that systems of video surveillance are capable of taking pictures that can later be used to identify particular individuals undoubtedly does.  Under the gaze of video camera, it is simply impossible to blend into the situational landscape, or to be confident that one is acting anonymously.

As we know, the main idea of the paper should be related to "American culture". My problem is how can I connect my argument with "American culture"?

11 comments:

  1. You could talk about how the use of surveillance cameras is the norm in American culture. Americans have grown used to being "intruded" on by these surveillance cameras that for the most part, people don't think twice when the see one. You could also compare this to another culture. Is the use of surveillance cameras a part of everyday life like American culture?

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  2. I agree with Jess. We see cameras in almost every store, every bank or public building, and even on street corners. Maybe talk about just how strongly our culture is submerged in this culture of surveillance. Also, focus on the positive and negative aspects of surveillance in the country and choose which one you think out weighs the other and then provide evidence to support that decision. I hope this helps. good luck. :)

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  3. I find the commercial somewhat creepy how someone is watching through the other side of the lens. You could talk about how American culture is becoming less and less privatized and how almost everything you do is is documented or recorded somewhere.

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  4. I like this topic, for it really captures the core value in America: the respect for privacy, freedom and individualism. People from other countries may realize how few cameras are used here in America, especially for traffic.

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  5. I agree as well talk about how every where you go you see these cameras. Some places are really strict about viewing these cameras but really some places arent. So are having these surveillance cameras increasing crime or decreasing...not just crime but you know whatever is being caught on the cameras. Is it really significant? Good idea Alissa

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  6. I think that you could definitely make an argument that peoples' lives are invaded everyday by security carmeras. They impede on innocent people sometimes making crude jokes about that person because of being captured on that film. So overall I think that your argument is good.

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  7. One big aspect of American culture is the idea that everyone has a right to privacy. People like the idea that you can choose to be anonymous, or choose not to tell anything you don't want to (pleading the 5th). A big part of our government is that the people have a say in who is in power, and people can still make their own choices without the government watching or controlling their lives completely. The use of video cameras watching people's every move in this commercial reminds me of the book 1984. In this book, there is a totalitarian government, which watches, and then controls every aspect of the citizen's lives. Video cameras are one of the ways the government keeps tabs on the people, so that they are always being watched, and are never anonymous. This might be a stretch, but the point I am attempting to make is that you could look at how the abundant use of video cameras to watch people in our society contradicts our culture's ideas of freedom and right to privacy.

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  8. I like alot of the peoples ideas above. Surveillance has affected American culture in their privacy in many ways. You could look at whether surveillance cameras have been useful or not in American culture because most the time they do but looking in some cases it doesn't because that person usually gets away whether its a crime of some sort in a gas station or store. You could also look at that and how much crime has actually been used with these surveillance cameras in America.

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  9. The use of surveillance cameras has definitely changed the amount of privy Americans have but it is also for the better in many cases. I believe some cameras are placed in inappropriate places but with the amount of crime today they are actually very useful in most cases. Have these cameras helped stopped crime or has nothing changed? What do other people think about the use of cameras? Maybe try to find an example where a camera saved someones life or caught a major criminal.

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  10. The develepmet of the cameras techenique has brought the privacy issue at the spot.The world has never been so transparent.I think the Aerican culture try to adapt to the developed technology. You could focus on how American culture's view toward privacy has changed since the technolgy.

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  11. i liked it. id also like to see you focus your thesis on how the matter of privacy effects our daily lives. how much value do we put on privacy? do we care at all? does american society value safety over privacy?

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